Premium, PFAS-free protection for the shoes and bags worth protecting.
PFAS-free · Non-aerosol · Safe on suede, leather & canvas
Rain, coffee, a careless splash — the difference between a ruined pair and an untouched one is one honest coat, applied before you ever wear them out.
Out of the box.
One honest coat. Thirty seconds.
Then water just rolls off.
First run: 1,000 bottles. Beads in 30 days — or it's free.
Rain & Water Repellent — an invisible, breathable finish. Water-repellent, never oil-proof. We only claim what the bottle can do.
Suede drinks water. Canvas wicks it. Exotics scar. GUARD changes all of them — and changes nothing you can see.
Drinks everything. We let it breathe and keep it dry.
PFAS are being regulated out of the industry. GUARD is built clean from day one — a breathable, invisible water-repellent finish, made without them.
Customers spending thousands on shoes and bags kept asking Jordan Khoury the same thing — what do I protect these with? The only answers were sneaker sprays. So he built a clean, luxury one — from a luxury retail floor in Indianapolis.
Treat your gear and watch the rain. If water doesn't bead and roll off within 30 days of delivery, write to us — full refund, and keep the bottle. We only claim what the bottle can do, so we put money on it.
Become a member for exclusive pricing and early access to every release. Then earn credits with each bottle and climb five tiers — toward deeper discounts, gifts, and an invite-only club at the top.